Internet now ahead of newspapers for US news

From Pew Research comes the unsurprising, err, news, that the internet is preferred over newspapers as a US source of national and international news. It’s amazing to me how high TV is on that question – especially after the appalling US network and cable news reporting over the last 10 years. I’ve essentially switched TV …

Can we say goodbye to AdultFriendfinder?

Adult Friendfinder’s ads habituate the seamy side of the web. They are the dating site for the adult internet, offering sex instead of love, and delivering (probably) neither. They take dodgy dating sites to an entirely new level, with ads that promise a naked beauty in your postcode is just waiting for you to turn …

How to do great web usability – iinet example

iinet have a fantastic new website for new customers. Try it –  go through the process to sign up for a service (use 6160 for Fremantle’s postcode). The front page is simplicity itself. Then it’s straight into questions that you can relate to: The guy’s statements change with each screen – and they are actually helpful. …

The mainsteam starts to hear about web 2.0

Bugger – now they are letting the CEO’s know about the Web 2.0 marketing techniques. The WSJ has published The Secrets of Marketing in a Web 2.0 World,  which has the not so SEO friendly url of http://online.wsj.com/article/SB122884677205091919.html, but contains plenty of Web 2.0 buzzwords in it’s  text. The article is from MT Sloan review, …

Organic Torpedo7 beats inept inorganic Ferrit

A mentioned, we’ve covered Torpedo7 before on this blog. That was the surprising finding after Ferrit had been beaten by Torpedo7 in domestic unique browsers for the week to July 20, 2008. Organic versus Inorganic growth It turns out that comparing Ferrit and Torpedo7 is an excellent way to compare organic (Torpedo7) and inorganic (Ferrit) growth. Organic …

No Black backgrounds please

Its always food to see new blogs. However if you are going to launch a new blog, like aotearoarenamemovement and newmasses did this week, then please make it easy to read. I don’t mean the content, but the design. White words on black background simply isn’t that easy to read. And for the Aotearoa Movement people,  if …

Trade Me has added at least $3 billion to the NZ economy

A persistent, err, troll over at Bernard Hickey’s blog post on Trade Me and Australia asks an interesting question:  “How is Trade Me a productive NZ asset? The answer requires just a little bit of economics, and it is really quite amazing. First – Trade Me sold for $750m, and the money was paid to …

Trade Me trounces eBay, and eBay is in real trouble

The evidence mounts against eBay, as they continue to cast away their franchise. It’s really sad to see this happen as they naturally own their space and should be unassailable if they were playing it right. They are not. Over the years the site has increased in complexity and decreased in humanity, until the community …

The power of the internet

Oh the power of the internet – the 35 to 40 million or so people using it, the 386 computer, 8Mb RAM and don’t forget the 14.4 kbps modem so that you can capture the true multi-media internet experience. This video has it all…. Via Andreas Von Gunten from an original post from waxy.org. There …

LanceWiggs marketing effectiveness is 97.9th percentile

Well apparently that’s an indication of the marketing effectiveness of LanceWiggs.com versus the “hundreds of thousands” of other ranked websites on Hubspot’s website grader. It’s a pretty lousy measure, truth be told, as Trade Me scores lower at 96.3% and Stuff gets just 95.3%. More interestingly it provides bit more detail about sites’ marketing effectiveness. …

NZ Election Winners – No Google Stuff

Googling “NZ Election” gives interesting results – Stuff is nowhere to be seen and the Aussie sites punch higher than the NZHerald. Poor Stuff – even the Fiji Times is on the front page – ahead of 3 News and TVNZ as well. If I filter for the last hour it is a bit better …

NZ Election winners now confirmed!!!

Here they are. In first place:Electionresults.govt.nz – updates every handful of minutes and is the official source. In second place: TVNZ. There is no rolling text commentary: But despite a tag saying video is only available to NZ viewers the video link actually works and I am now watching TVNZ’s coverage. It seems to have …