It’s the Gelato, not the brand

Somewhat by mistake I found myself reading something that Kevin Roberts had written – he apparently has a blog in NZHerald. This post was about new Queen Street, Auckland, Gelato shop – Giapo, and here’s what he had to say about it: The store has been created as a Lovemark and is dripping with Mystery, Sensuality, …

Five ways to increase your free time

This is Indexed once again sums up a complex thought on a card. Most people are in the middle of this curve, and would really like to be at the far end. But why not move the curve? Why not give ourselves more personal time, even if we don’t have a wad of cash stashed …

Well done Green Cabs. Now – about that website?

A big change when I came back to Wellington late last year was the emergence of Green Cabs.   What an overdue idea, and what a great one. It’s a triple play – better for the environment, better for the drivers and better for customers.   Their fleet of bright green Toyota Prius cars cost …

Final Ferrit: The market space

Design flaws led to Ferrit’s downfall sings out the Independent, but it’s a bit more complicated than a pithy headline. I’m quoted in the article, and so am providing a bit more background to those quotes. I also promise that these are the final blog postings on Ferrit. Really. So here is a four part …

A really great year at Pollenizer

For an example of a “really great” year, check out Pollenizer. We at Lingopal started working with Phil Morle and then Mick Liubiskas as individuals early in 2008, and by the end of the calendar year they had formed a company, hired staff, found premises and helped 32+ companies on their path to and beyond launch. It’s all …

How to do great web usability – iinet example

iinet have a fantastic new website for new customers. Try it –  go through the process to sign up for a service (use 6160 for Fremantle’s postcode). The front page is simplicity itself. Then it’s straight into questions that you can relate to: The guy’s statements change with each screen – and they are actually helpful. …

The mainsteam starts to hear about web 2.0

Bugger – now they are letting the CEO’s know about the Web 2.0 marketing techniques. The WSJ has published The Secrets of Marketing in a Web 2.0 World,  which has the not so SEO friendly url of http://online.wsj.com/article/SB122884677205091919.html, but contains plenty of Web 2.0 buzzwords in it’s  text. The article is from MT Sloan review, …

Rio Tinto: Tiwai Point will be fine, but Kiwis will be affected

With 14,000 workers going from Rio Tinto, the folk at Tiwwai Point’s aluminium refinery are apparently nervous. They have “787 full time staff and 133 contractors” down there in the deep South, a bit under 1% of Rio’s total of 110,000 staff and contractors. So Rio is getting rid of 12.7% of it’s workers, which …

Trade Me has added at least $3 billion to the NZ economy

A persistent, err, troll over at Bernard Hickey’s blog post on Trade Me and Australia asks an interesting question:  “How is Trade Me a productive NZ asset? The answer requires just a little bit of economics, and it is really quite amazing. First – Trade Me sold for $750m, and the money was paid to …

A foreshadow of the World’s geopolitical risk?

Take a look at the car (below) in this article. “You are looking at a nano-cosm of a foreshadow of the future of the world’s geopolitical risk. That’s how a friend of mine characterizes the global situation right now. And I though I was bearish. Oh – he works for the World Bank. (His opinions …

Buffet’s biography Snowball

Warren Buffet’s recently released authorised biography Snowball is excellent. It is a larger book, but is extremely well written, and easy to read and a great book for these troubling economic times. You just know he is out in the market right now looking for bargains, which is why my latest strategy with my US …

Building a Strategy for New Zealand – two approaches

Writing a strategy is relatively simple – anyone can do it. Of course there is a catch.. The hard bit is getting people to agree to a strategy, (and the really hard bit is to execute that strategy effectively.) One good way to develop and gain agreement to a strategy is to gather the key …

Swan diving version two: We need a plan

Version two of the Skilling/Weldon document Swan Dive or Belly Flop is now released. The document reflects a more considered response, based on more research and analysis, along with reader and blogger comments and, it seems, just more effort. Good job. I read through the rest of document, and made notes about what I liked, …